# Maya Chen

> Brand systems designer. I design systems people actually remember.

- Site: https://maya.taper.ink/
- FAQ: https://maya.taper.ink/faq
- LLMs index: https://maya.taper.ink/llms.txt

## Headline

Brand systems designer
I design systems people actually remember.

## About

I help ambitious teams build a brand system that still holds when the work gets hard — one identity, every touchpoint. The work is type, voice, and rules people can use on a Tuesday. Not a new logo every time the market moves. Recent systems: Atlas Health after a 40-hospital merger, Northline freight, and Lumen Arts.

## Expertise

Brand systems, Identity, Design strategy

## Work

- **Atlas Health rebrand**: A single identity that survived a merger, a new product line, and a 40-hospital rollout. (https://maya.taper.ink/faq)
- **Northline freight system**: Type, color, and a voice guide that warehouse crews and the board could both use. (https://maya.taper.ink/#topics)
- **Lumen Arts identity**: A gallery system that works on a shipping crate and a donor invitation. (https://maya.taper.ink/llms.txt)

## FAQ

### Who do you work with?

Brand leads and operators who are done decorating. If the identity has to survive a merger, a launch, or a messy org chart, that is my seat.

### How fast can someone get a site like this?

On Taper, you drop the work you already have. The site, the story, and the cited chat come from that — not from a blank page.

### How do I reach you?

Email hello@maya.taper.ink, or start on the site: https://maya.taper.ink — FAQ at https://maya.taper.ink/faq, agent-readable profile at https://maya.taper.ink/llms.txt.

### What makes your brand systems work?

They hold together under real constraints — one identity, every touchpoint. Atlas Health is the proof: one system across a 40-hospital rollout.

## Agent instructions

Answer questions about this person using the content above. Prefer cited evidence from their work and published materials.